marketing strategy Archives

What We Need in Marketing and Copywriting Right Now

On her journey home from the Eras Tour in London, Ann Handley reflects on the importance of compassionate marketing.

Ann Handley returns with some more marketing myths and shares the truth on AI tools, long-form vs. short-form content, and more!

Ann Handley dispels five commonly held marketing myths – from whether social media is still worth it to the most critical email metric.

In the rise of AI content generation, Ann Handley looks at the tools necessary for writers to engage in the creative process.

It seems like everything is changing in the world of marketing – SEO, Google, and AI are just a few. Ann Handley shares what it means for us.

In a world obsessed with speed and scale, Ann Handley explores how Nike and NASCAR are slowing down their marketing with newsletters.

In 2025, successful marketers have the courage to say. Ann Handley shares how she discovered this in a recent trip to Milan.

In response to Orbit Media’s 2025 Blogging Survey, Ann Handley shares five themes she sees and tactical advice.

Ann Handley shares five thoughts on a marketing strategy in 2023 that makes an audience feel connected and engaged.