marketing events Archives

Can Your Virtual Event Be Better Than Your In-Person Event?

How do you run a virtual program that has personality, joy, heart, humor, character, spirit, soul, magic? Can a virtual event be better than a physical, in-person event? Last Tuesday, I would have answered… I hope so (to the first question). And no (to the second)—not really, anyway. Maybe I was just exhausted. (Aren’t we all.) Maybe I was just uninspired. (Same.) Maybe it’s just been *A WEEK*. Then last Wednesday and Thursday we at MarketingProfs hosted our annual B2B Forum, for the first time ever online, using the virtual event platform BigMarker. And we realized a few things about how virtual events can be better than in-person. At least… in some ways. Here are some thoughts inspired by last week’s B2B Forum. My colleague Jen Smith is publishing a piece that echoes some of these ideas and introduces others. Even if you don’t run full-blown events, our advice applies […]

The Secret to Marketing Event Success (Spoiler Alert: Muffin Tops)

“The past is always tense, the future perfect.”―Zadie Smith Want to win a trip and full pass to the MarketingProfs B2B Forum? Enter our essay content here! Registration just opened for the MarketingProfs B2B Marketing Forum. That’s a boring name for a conference, isn’t it? Which is why we affectionately nicknamed the B2B Marketing Forum, which takes place each October in Boston, the “Marketing Muffin Top.” Much like an actual muffin top in an actual muffin tin, it overflows in (mostly) appealing ways. Right now, we are elbow-deep in rolling and setting the program for the 2015 B2B Forum, and the Marketing Muffin Top moniker is on my mind again because there are so many great ideas flying around. (Hat tip to marketing director Jo Roberts for that nickname.) Two Things a Great Event Needs The success of an event hinges on two things: The depth of the experience that

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