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Ann Handley

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longtale

Why Marketers Are Embracing Long-Form Storytelling

I’ve been talking about the benefits of long-form storytelling for a while. And lately, I’ve noticed a bunch of new examples crop up. “Gradually, and then suddenly,” as Hemingway once wrote. That’s long-form storytelling and longer content pieces. Right now. We marketers are always experimenting with new content formats and new vehicles. And lately, the […]

Filed Under: Annarchy, Ideas you can steal, Slow Marketing, Writing Tagged With: long tale, long-form content, long-form storytelling, longtail, longtale

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