long-form content

I’ve been talking about the benefits of long-form storytelling for a while. And lately, I’ve noticed a bunch of new examples crop up. “Gradually, and then suddenly,” as Hemingway once wrote. That’s long-form storytelling and longer content pieces. Right now. We marketers are always experimenting with new content formats and new vehicles. And lately, the trend is moving toward longer pieces and more fleshed-out, substantive ideas. I’m resisting using the word “quality” here—it’s so subjective, and ultimately so meaningless without context—but you know me well enough to know that I’m thinking it. Why is the trend toward long-form storytelling happening now? There are two key reasons. But first, here are a few examples I’ve seen just these past few weeks. Many of these projects have been developed in partnership with established publishers, too. (But that’s a story for another day.) Paper magazine and cannabis company MedMen are launching Ember, a […]