LinkedIn Influencer Posts: Content Catnip
This week, I published my first post on the LinkedIn Influencer blog series. It was a huge honor for me, since the influencers contributing original essays there are a select collection of some 400 entrepreneurs, authors, CEOs, mayors and at least one president sharing ideas, insights, prescriptions and philosophies on the business of work and, sometimes, simply life. (It was also an angsty honor: When elation at the invitation gives way to self-doubt, anxiety and a general What do I possibly have to add to that group? Then I slapped myself and snapped out of it.) LinkedIn launched the program this past fall as content catnip to attract more regular readership and interaction; an antidote to the occasional visits by those looking for new work or new clients. It thrills me to be a newbie to its series. But it also thrills me to see LinkedIn gaining ground as an interesting place to hang out. I’ve long held that […]
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