What We Need in Marketing and Copywriting Right Now
On her journey home from the Eras Tour in London, Ann Handley reflects on the importance of compassionate marketing.
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11 Marketing Myths [Part 2]
Ann Handley returns with some more marketing myths and shares the truth on AI tools, long-form vs. short-form content, and more!
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11 Marketing Myths [Part 1]
Ann Handley dispels five commonly held marketing myths – from whether social media is still worth it to the most critical email metric.
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What Tools Do Writers Need Now?
In the rise of AI content generation, Ann Handley looks at the tools necessary for writers to engage in the creative process.
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What to Do About All the Changes in Marketing
It seems like everything is changing in the world of marketing – SEO, Google, and AI are just a few. Ann Handley shares what it means for us.
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10 Ways to Be More Creative: My Interview With Actor, Writer BJ Novak
Ann Handley reflects on her interview with BJ Novak and shares 10 nuggets he shared on how to be more creative.
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Reading Recommendations for Communicators
Ann Handley shares five books that have inspired her recently in this list of reading recommendations for communicators.
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How to Tell a Story in 30 Seconds
Ann Handley reflects on her experience seeing the solar eclipse to extract lessons on how to tell a story quickly.
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The One Question Your Marketing Copy Should Answer
Ann Handley says this is the one question your marketing copy should answer, regardless of what you’re selling.
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