Jason Miller Archives

This New Book Will Make You a Content Marketing Rock Star

Too many business books feel like cover bands. They might be entertaining enough, but ultimately what they deliver feels a little lacking—a substitute for the real deal. Which is why I love this new digital book launching this week from my friend Jason Miller, Welcome to the Funnel – or, WTTF, as I affectionately call it. Jason self-published it, and he asked me to write the foreword. I’m allergic to books that deliver the why but not the how. So I love the practical, specific, how-to of WTTF. This isn’t a book of inexplicit generalities, amorphous marketing platitudes, and vague “best practices.” Instead, this book delivers the playlist you need to create content that will deliver results for your organization. It’s a detailed guide that will, as the subtitle says… Turn Your Social and Content Marketing Up to an 11. Why am I confident of that? Because Jason Miller is […]

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What’s NOT In Your LinkedIn Profile?

What’s one thing that’s NOT in your LinkedIn profile? One thing that’s NOT in my profile is this truth: I can’t tolerate watching myself on video. But in this case I made an exception. Because, well, this video is exceptional (for a few simple reasons). Check it out: Because I can’t help but dissect a good content idea, I’m compelled to say why Jason Miller outdid himself with this short, fun video and its execution: coaxing great and light-hearted responses from me as well as well-known content marketers like Joe Chernov, Michael Brenner, Jay Baer, Aaron Kahlow, Joe Pulizzi, Jeffrey Cohen, Carmen Hill and (my personal favorite) Michael Stelzner. When it comes to animal sounds, I thought I was talented — I can do a seagull screech so authentic that beachgoers protect their fries and scan the sky — but Michael’s creature repertoire steals the show here. What makes this