ira glass

 Image source: Gratisography I talk a lot about thinking BIGGER in your marketing: sharing a bigger story to put your company in the larger context of what people care about. But today, I’m focusing not on big… but on small. I’m focusing on the need to tell the smallest story possible. Small stories are specific. Small stories are human-scale. Ira Glass, host of This American Life, spoke at Columbia University about the need to tell important stories—about refugees and climate change, to name but two—even if most of us are sick and tired of hearing about them. We’re sick of them, Ira told the Columbia Journalism School graduating class of 2018, because such stories have “the two key ingredients of any story you don’t want to hear anything else about: (1) it’s depressing and… (2) YOU ALREADY KNOW THE STORY.” Refugees: 60 million displaced people. The largest refugee crisis since […]