idea generation

The one thing all creative people tend to do is reject the notion that “creative” and “artistic” are the same. In other words, creative people know that creativity finds expression in many ways. Because you can be a creative team leader or a creative scientist or a creative TSA agent or a creative marketer—which means only that you look for new ways of doing things. So you, too, are creative—or you have the capacity to be. “A myth is that you’re either creative or you’re not,” said Sir Ken Robinson in a 90-minute video talk and Q&A at MarketingProfs on the nature of imagination, creativity, and innovation in organizations. Sir Ken talked about why innovation is critical to businesses (“if companies don’t evolve, they die,“), and how imagination and creativity are the sparks that ignite it. That sounds a little vague and amorphous and high-minded, doesn’t it? But HOLY WOW… […]