Hank Green writing

  Author, YouTuber, VidCon-co-creator Hank Green distills the 8 things he wishes he knew when he was writing his first novel. There are lots of gems in his 4-minute video that apply beyond fiction-writing. Here are the 6 that apply best to any writer: You have to care about whatever you’re writing about. “I had to love [the book characters] like friends in order to have the motivation to finish telling their story.” How does this apply to you over there—writing about a restaurant point-of-sale technology or a B2B solution? Takeaway for Marketing: Find the human at the center of the story. Write that. How technology helps a single human is always more interesting than the tech itself. [Related: Vivid Writing: How to Paint a Picture in the Mind of Your Reader.] Schedules don’t matter, but momentum does. “Writing schedules are not a thing I have… but if I do […]