GTM

Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: * * * Do your sales and marketing teams ask themselves four fundamental questions before they send a single email or post a single update to LinkedIn? My friends at DemandBase released a digital comic book all about smarter GTM approaches. They gave a bunch of sales and marketing leaders makeovers as superheroes. I became Superhero Ann… fighting the foe of frighteningly lousy marketing….! <insert epic voiceover echo here!> The comic book is my favorite kind of content – it’s fun! It’s useful! And you need to check it out. (Here’s the link again.) Specifically, DemandBase asked Superhero Ann this question: What first steps should sales and marketing leaders take to get started on smarter Go To Market? […]