• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Ann Handley

Writer. Speaker. Marketer.

  • About
  • Speaking
  • Books
  • Blog
  • WORK WITH ANN
  • Testimonials
  • Contact
  • Newsletter

green bean casserole

Green Bean Casserole: Content Marketing Genius? Thanksgiving Side Dish? Or Both?

In 1955, Dorcas Reilly invented Thanksgiving Green Bean Casserole. Dorcas worked in the test kitchen at Campbell’s Soup, where she wrote the recipe in response to a question from the Associated Press: What’s a good Thanksgiving side dish that uses ingredients found in most American kitchens? The dish she invented went viral. Millions of Americans […]

Filed Under: Annarchy Tagged With: Campbell's soup, content marketing, Dorcas Reilly, green bean casserole

Subscribe to Total ANNARCHY

Get new writing, useful ideas, fresh links, and high-spirited shenanigans delivered to your inbox every two weeks.
SUBSCRIBE

Footer

COPYRIGHT 2021 ANN HANDLEY

SITE BY MINIMA

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter

About

  • Bio
  • In the Media
  • Newsletter

Speaking

  • Speaking
  • For Meeting Planners

The Books

  • Everybody Writes
  • Content Rules