A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Three years ago this week—in January 2018—I decided to start a newsletter. Why? I wanted connection—not one-to-many social media connection, but me-to-you direct […]
email newsletters
17 Non-Negotiable Things Your Email Newsletter Needs Right Now
This past February, I spoke at an email marketing event in Denmark. The event was in Hans Christian Andersen’s hometown of Odense, a 90-minute train ride from Copenhagen. (Side note: I was bad at the train. Never could find my assigned seat.) The host hotel was around the corner from Hans’s childhood home: You […]