A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * “Hello… My name is David.” That’s the start of a confirmation email that landed in my inbox recently. Not surprising, really: I’ve been […]
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17 Non-Negotiable Things Your Email Newsletter Needs Right Now
A global pandemic is a great time to launch an email newsletter. Why? Because a crisis is not a time for Marketing to be clever or snarky. It’s a time to be helpful and sincere. It’s a time to build relationships, nurture customers, and create long-term loyalty. There’s no better way to do that […]