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Ann Handley

Writer. Speaker. Marketer.

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Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff

grayscale drawing of an elephant throwing a paper airplane

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * How do you write about Difficult Topics? How do you message to an audience about the Hard Stuff? At a time everything is wildly […]

Filed Under: Annarchy, best writing advice, Ideas you can steal, Writing Tagged With: better writing, content copywriting, email newsletter

The One Thing Your Marketing Needs To Thrive in a Covid-19 World

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * “Hello… My name is David.” That’s the start of a confirmation email that landed in my inbox recently. Not surprising, really: I’ve been […]

Filed Under: Annarchy, Writing Tagged With: Covid-19 Marketing, David Leonhardt, email newsletter, NY Times

17 Non-Negotiable Things Your Email Newsletter Needs Right Now

  A global pandemic is a great time to launch an email newsletter. Why? Because a crisis is not a time for Marketing to be clever or snarky. It’s a time to be helpful and sincere. It’s a time to build relationships, nurture customers, and create long-term loyalty. There’s no better way to do that […]

Filed Under: Annarchy, best writing advice, Writing Tagged With: email, email newsletter, email newsletters, newsletter, newsletters

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