digital marketing

“The past is always tense, the future perfect.”―Zadie Smith Want to win a trip and full pass to the MarketingProfs B2B Forum? Enter our essay content here! Registration just opened for the MarketingProfs B2B Marketing Forum. That’s a boring name for a conference, isn’t it? Which is why we affectionately nicknamed the B2B Marketing Forum, which takes place each October in Boston, the “Marketing Muffin Top.” Much like an actual muffin top in an actual muffin tin, it overflows in (mostly) appealing ways. Right now, we are elbow-deep in rolling and setting the program for the 2015 B2B Forum, and the Marketing Muffin Top moniker is on my mind again because there are so many great ideas flying around. (Hat tip to marketing director Jo Roberts for that nickname.) Two Things a Great Event Needs The success of an event hinges on two things: The depth of the experience that […]