Why Innovative Content Marketing Is About to Explode in Denmark (and Why You Should Care)
I’ve just returned from an 8-day trip to Europe, the last few days of which I spent in Denmark, where I spoke at the country’s first-ever content marketing conference. I felt warmly welcomed there—in part because I spent time with some truly warm and wonderful people. (That’s always the key to a great trip, isn’t it?) But I also felt welcomed for business reasons: The business culture seems so ideally suited to embracing content as a cornerstone of marketing, and I came away from both the event and the country feeling like there was a kind of perfect content marketing storm brewing there. Why should you care, if you aren’t Danish or don’t do business there? Because there’s a lot that modern marketers can learn from the Danish mindset. Sometime very soon, I think, this small Northern European country of 5.5 million will be creating and leading some truly innovative […]