crema nashville

“Deciding what not to do is as important as deciding what to do.” —Steve Jobs The news broke last week that Instagram will expand its advertising service to all marketers, not just a chosen few (Disney, The Gap, Ben & Jerry’s) it’s been working with since first rolling out ads in the fall of 2013. That means the popular photo-sharing app is opening up to zillions of advertisers, who’ll be flocking there to take advantage of more ad styles and sophisticated targeting tools developed by Instagram’s Facebook sugar daddy. The marketer in me is psyched: The in-app purchasing features on Instagram’s new ad format is great news for companies that have struggled to convert followers into buyers, or have developed convoluted, inefficient workarounds. The Insta-Fan (InstagrAnn?) in me is less excited: Well, damn. Here comes everybody. Here comes the push. Here come the product-centric ads and the sponsored posts and […]