Creator Coins

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Jeremiah Owyang has been a friend for a long time. I credit him for getting me (as MarketingProfs) onto Twitter in 2007—eleventy-billion year ago in internet time. In 2007, I didn’t understand why I needed to be on Twitter. (“What’s the business goal? What am I supposed to do with it there, exactly? What’s the point?”) But I gave it a go. And 458K followers and countless opportunities later… I get it. Well, I got it a long time ago. A few weeks ago Jeremiah messaged me again: “If you have a community, you can have an economy.” He was explaining Creator Coins, recently introduced by a company called Rally.io. Jeremiah is an adviser to Rally. A Creator […]