creative writing

Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’

Most pet adoption listings try to make the cats and dogs up for adoption as appealing as possible. But not the Humane Society Silicon Valley, which last week published a creative, funny, and unusually honest listing for a tiny tornado of a Chihuahua, “Eddie the Terrible.” UPDATE: Eddie gets a home. It’s an awesome piece of writing—rough edges and all—by Finnegan Dowling, who works with the shelter. And it’s the ridiculously good writing that’s making this pint-sized demon dog a mini viral sensation. Eddie has been written up in the Huffington Post. On Facebook, his posting has been shared 350 times since December 9. Eddie’s traction might not be massive—but it’s gargantuan for this small Silicon Valley shelter, which typically sees a fraction of that level of activity on its listings. See what good writing can do? “How does so much naughty exist in a small dog?” begins the listing,

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