Copywriting Counsel from an Unbearable Campaign
A version of this story on Copywriting Counsel from an Unbearable Campaign appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Fall 2020 has been dominated by a contentious, polarizing, absolutely gutting election—where one plumped-up challenger seeks to unseat an overstuffed incumbent. Social media has been taking sides (it always does)—adamant that their candidate is the most qualified. The most skilled. The only logical choice, you idiot. I’m talking, of course, about Fat Bear Week. Fat Bear Week is the annual competition that seeks an answer to the question: Which brown bear at Alaska’s Katmai National Park and Preserve is the fattest? The single-elimination tournament pits bear against bear. Voters online choose the one they think has packed on the most pounds to prepare for the coming winter’s hibernation. This is not a body-shaming; it’s […]
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