A version of this story on the Two Little-Known Writing Tools to Help You Get Unstuck appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I don’t believe in Writer’s Block. House framers don’t get 2×4 Block. […]
copywriting
Copywriting Counsel from an Unbearable Campaign
A version of this story on Copywriting Counsel from an Unbearable Campaign appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Fall 2020 has been dominated by a contentious, polarizing, absolutely gutting election—where one plumped-up challenger seeks to unseat […]
Pumpkin Spice Couches: A Case Study in the Power of Copywriting
A version of this story on the Power of Copywriting appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * How do you sell two used couches upholstered in the exact, unfortunate color of the poop emoji? 💩 […]