copy writing Archives

Why Imposter Syndrome Can Be a Good Thing

Ann Handley explains why she’s changed her mind on imposter syndrome over the years and why she thinks it’s actually a good thing!

Ann Handley lays out 3 antidotes to break the spell of the Curse of Knowledge in B2B marketing to create relevant content that people love.

Ann Handley shares three sentences that have caught her attention recently and dissects the great writing behind them.

Ann Handley outlines the three things that she considers to be essential for marketing and writing in 2025.

Ann Handley discusses the importance of AI transparency and why companies must obtain permission from creators when training their AI models.

Ann Handley reflects on her recent experience officiating a wedding to explore when to use artificial intelligence.

Ann Handley answers some hot topics around artificial intelligence – from navigating privacy to guiding AI search results.

Ann Handley offers 14 analog boosters: ways to slow down and engage with the world more fully and playfully.

Ann Handley presents a different kind of AI, analog intelligence, as a small rebellion to engage with the world more fully.