A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]
Content Marketing Grows Up: My 2016 Prediction
Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too. (Because, if it’s being honest, last night wasn’t an occasional bender—it had become a lifestyle.) It takes a hard look at itself and wonders with a measure of […]
9 Qualities of Good Writing
👉 👉 👉 New newsletter! Get a letter from me to you in your inbox, every two weeks! Sign up for free right here. There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall […]
This Is Why B2B Companies Need to Hire Brand Journalists
The key to being a thought leader is to… well, lead. The news broke at about 8 AM Eastern today that the world’s third-largest software company, Oracle, had acquired Compendium, a content management company. At the time, I was part of a panel for a UK audience with Brightcove—in other words, I was pretty much […]
‘Content Rules’: Now in Paperback… With Pictures!
MmmmmMmmmmm… That new-book smell is now wafting throughout the place.
A Message from My Marketing World… I’m Writing a Book!
I’m interrupting this personal blog to bring you a message from my business world: I’m writing a book! Planned for early December release, Content Rules is a how-to guide to creating compelling content for the Web. The talented and fun CC Chapman is co-author (David Meerman Scott is writing the foreword), and together we’ll answer […]