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Ann Handley

Writer. Speaker. Marketer.

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Content

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

Content Marketing Grows Up: My 2016 Prediction

Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too. (Because, if it’s being honest, last night wasn’t an occasional bender—it had become a lifestyle.) It takes a hard look at itself and wonders with a measure of […]

Filed Under: Annarchy, Content, Writing Tagged With: 2016 content marketing trends, bigger braver bolder, Content, content marketing, marketing trends, storytelling, telling a bigger story

9 Qualities of Good Writing

👉 👉 👉  New newsletter! Get a letter from me to you in your inbox, every two weeks! Sign up for free right here. There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Writing Tagged With: advice, Content, content writing, Writing

This Is Why B2B Companies Need to Hire Brand Journalists

Everyday Tell The Truth

The key to being a thought leader is to… well, lead. The news broke at about 8 AM Eastern today that the world’s third-largest software company, Oracle, had acquired Compendium, a content management company. At the time, I was part of a panel for a UK audience with Brightcove—in other words, I was pretty much […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Technology Tagged With: brand journalism, brand journalist, Content, content marketing

‘Content Rules’: Now in Paperback… With Pictures!

Content Rules paperback

MmmmmMmmmmm… That new-book smell is now wafting throughout the place.

Filed Under: Annarchy, Business, Media, Social Media, Writing Tagged With: C.C. Chapman, Content, Content Rules, Sean Tubridy

A Message from My Marketing World… I’m Writing a Book!

Content Rules

I’m interrupting this personal blog to bring you a message from my business world: I’m writing a book! Planned for early December release, Content Rules is a how-to guide to creating compelling content for the Web. The talented and fun CC Chapman is co-author (David Meerman Scott is writing the foreword), and together we’ll answer […]

Filed Under: Annarchy, Business, Media, Social Media, Writing Tagged With: book, CC Chapman, Content, Content Rules, Writing

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