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Ann Handley

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content writing

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

6 Things Hank Green Wants You to Know About Writing

  Author, YouTuber, VidCon-co-creator Hank Green distills the 8 things he wishes he knew when he was writing his first novel. There are lots of gems in his 4-minute video that apply beyond fiction-writing. Here are the 6 that apply best to any writer: You have to care about whatever you’re writing about. “I had […]

Filed Under: Annarchy, best writing advice Tagged With: content writing, Hank Green writing

Vivid Writing: How Do You Paint a Picture in the Mind of Your Reader? Add These 5 Things.

  Big Word Day is a day that encourages people to use king-sized words just to impress others. I love words. Sometimes I like big words. (And I cannot lie!) But using big words for the sake of using big words…? So. Dumb. The point of writing is to connect with other people. To be […]

Filed Under: Annarchy, best writing advice, Business, Writing Tagged With: better writing, content writing, vivid writing, Writing

Why We Need Smaller Stories in Content Marketing

Why We Need Smaller Stories

 Image source: Gratisography I talk a lot about thinking BIGGER in your marketing: sharing a bigger story to put your company in the larger context of what people care about. But today, I’m focusing not on big… but on small. I’m focusing on the need to tell the smallest story possible. Small stories are specific. […]

Filed Under: Annarchy, best writing advice, Content Tagged With: content marketing, content writing, ira glass, norbord, norbord industries, storytelling, thank a framer, Writing

The Oxford Comma and Why We Argue Over Grammar

This post is an expanded version of my biweekly newsletter content, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. Nothing ignites fire in the gut of righteous grammar geeks more than the serial—aka Oxford—comma. Why […]

Filed Under: Annarchy, Writing Tagged With: content writing, Maine truck drivers, marketing writing, Oxford comma, Writing

Calling BS on Facebook’s Edict That Writing Is Dead

Facebook is predicting the end of the written word on its platform. And perhaps suggesting that words more broadly are doomed. “The best way to tell stories in this world, where so much information is coming at us, actually is video,” said Nicola Mendelsohn, who leads Facebook’s operations in Europe, the Middle East and Africa. […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Writing Tagged With: content marketing, content writing, Facebook

9 Qualities of Good Writing

👉 👉 👉  New newsletter! Get a letter from me to you in your inbox, every two weeks! Sign up for free right here. There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Writing Tagged With: advice, Content, content writing, Writing

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