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Ann Handley

Writer. Speaker. Marketer.

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content strategy

The Simplest Content Strategy

Image via Chow.com

Creating ridiculously good content is hard. Which is why you have to squeeze every drop of juice out of whatever content you create—as C.C. Chapman and I wrote in the fifth “rule” in Content Rules: “Reimagine; don’t recycle.” “Recycling is an afterthought; good content is intentionally reimagined, as its inception, for various platforms and formats,” […]

Filed Under: Annarchy, Content Tagged With: column five, content marketing, Content Rules, content strategy, divisible content, how to reimagine your content, marketing messaging, reimagining content

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