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Ann Handley

Writer. Speaker. Marketer.

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Content Rules

The Simplest Content Strategy

Image via Chow.com

Creating ridiculously good content is hard. Which is why you have to squeeze every drop of juice out of whatever content you create—as C.C. Chapman and I wrote in the fifth “rule” in Content Rules: “Reimagine; don’t recycle.” “Recycling is an afterthought; good content is intentionally reimagined, as its inception, for various platforms and formats,” […]

Filed Under: Annarchy, Content Tagged With: column five, content marketing, Content Rules, content strategy, divisible content, how to reimagine your content, marketing messaging, reimagining content

‘Content Rules’: Now in Paperback… With Pictures!

Content Rules paperback

MmmmmMmmmmm… That new-book smell is now wafting throughout the place.

Filed Under: Annarchy, Business, Media, Social Media, Writing Tagged With: C.C. Chapman, Content, Content Rules, Sean Tubridy

A Message from My Marketing World… I’m Writing a Book!

Content Rules

I’m interrupting this personal blog to bring you a message from my business world: I’m writing a book! Planned for early December release, Content Rules is a how-to guide to creating compelling content for the Web. The talented and fun CC Chapman is co-author (David Meerman Scott is writing the foreword), and together we’ll answer […]

Filed Under: Annarchy, Business, Media, Social Media, Writing Tagged With: book, CC Chapman, Content, Content Rules, Writing

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