• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Ann Handley

Writer. Speaker. Marketer.

  • About
  • Speaking
  • Books
  • Blog
  • WORK WITH ANN
  • Testimonials
  • Contact
  • Newsletter

content marketing

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

Green Bean Casserole: Content Marketing Genius? Thanksgiving Side Dish? Or Both?

In 1955, Dorcas Reilly invented Thanksgiving Green Bean Casserole. Dorcas worked in the test kitchen at Campbell’s Soup, where she wrote the recipe in response to a question from the Associated Press: What’s a good Thanksgiving side dish that uses ingredients found in most American kitchens? The dish she invented went viral. Millions of Americans […]

Filed Under: Annarchy Tagged With: Campbell's soup, content marketing, Dorcas Reilly, green bean casserole

How to Find Your Unique Brand Voice [with Examples]

The brand voice you use in your marketing is potentially a huge differentiator. It’s also vastly ignored by most companies—especially business-to-business companies. That spells plenty of opportunity for you and your company. “Back up,” you’re thinking. “What’s ‘tone of voice’? That thing I studied in Humanities?” Yes. And also no. Brand voice is how our […]

Filed Under: Annarchy, best writing advice Tagged With: brand voice, content marketing, tone of voice, Writing

Why We Need Smaller Stories in Content Marketing

Why We Need Smaller Stories

 Image source: Gratisography I talk a lot about thinking BIGGER in your marketing: sharing a bigger story to put your company in the larger context of what people care about. But today, I’m focusing not on big… but on small. I’m focusing on the need to tell the smallest story possible. Small stories are specific. […]

Filed Under: Annarchy, best writing advice, Content Tagged With: content marketing, content writing, ira glass, norbord, norbord industries, storytelling, thank a framer, Writing

2017: The Year to Challenge Our Content Marketing Assumptions

This is part 1 of my 2017 take on the State of Content Marketing and content marketing trends. My 2016 take is here. I originally wrote this post as an open letter to Content Marketing that began: “Congratulations on making it another year…” But that sounds somber and a scooch melodramatic, doesn’t it? Maybe. But […]

Filed Under: Annarchy, Business, Content Tagged With: Abby, content marketing, content marketing trends, marketing trends, predictions 2017

Calling BS on Facebook’s Edict That Writing Is Dead

Facebook is predicting the end of the written word on its platform. And perhaps suggesting that words more broadly are doomed. “The best way to tell stories in this world, where so much information is coming at us, actually is video,” said Nicola Mendelsohn, who leads Facebook’s operations in Europe, the Middle East and Africa. […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Writing Tagged With: content marketing, content writing, Facebook

What Marketing Can Learn from the Most Outstanding Meal I’ve Ever Had

What if we thought about Marketing the way this restaurant thinks about dinner? One of the best things about being a marketer is that your work intersects almost everything. (It’s not like being a professional shepherd, say. The disjoint is greater between the work of sheep-herding and the rest of the world.) One of the […]

Filed Under: Annarchy, Business, Food, Media Tagged With: ann handley, chef bang, content marketing, maaemo, oslo, what marketing can learn

Content Marketing Grows Up: My 2016 Prediction

Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too. (Because, if it’s being honest, last night wasn’t an occasional bender—it had become a lifestyle.) It takes a hard look at itself and wonders with a measure of […]

Filed Under: Annarchy, Content, Writing Tagged With: 2016 content marketing trends, bigger braver bolder, Content, content marketing, marketing trends, storytelling, telling a bigger story

5 Keys to Developing a Strong Tone of Voice in Your Content Marketing

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of […]

Filed Under: Annarchy, Content, Writing Tagged With: content marketing, dr. suess, freaker USA, tone of voice, writing style

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to Next Page »

Subscribe to Total ANNARCHY

Get new writing, useful ideas, fresh links, and high-spirited shenanigans delivered to your inbox every two weeks.
SUBSCRIBE

Footer

COPYRIGHT 2021 ANN HANDLEY

SITE BY MINIMA

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter

About

  • Bio
  • In the Media
  • Newsletter

Speaking

  • Speaking
  • For Meeting Planners

The Books

  • Everybody Writes
  • Content Rules