An excerpt from Everybody Writes 2: Your New and Improved Go-To Guide to Ridiculously Good Content. Get a copy; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising. As I stepped just inside the […]
content marketing trends
2017: The Year to Challenge Our Content Marketing Assumptions
This is part 1 of my 2017 take on the State of Content Marketing and content marketing trends. My 2016 take is here. I originally wrote this post as an open letter to Content Marketing that began: “Congratulations on making it another year…” But that sounds somber and a scooch melodramatic, doesn’t it? Maybe. But […]