A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]
connectivity
A Journey to ’25 Random Things’
Three weeks ago, William tagged me in a “25 Random Things About Me” chain letter. I’ve hung around with William a few times, but reading his list feels a lot like a peek at his diary: Here are his hopes, fears, and his profession of love for Twizzlers. I’m tagged again by Tim (“I’m a […]
I Suspect Everyone Else Is Smarter, Better-Looking, Taller, Cooler, Cuter, Has Newer and Shinier Objects than I Do (and Is More Modest)
When you are prone to measuring yourself against others, like I am, and when you both work and live out chunks of your life online, as I do, the Internet can be a bitch. It’s easy to get caught up in measuring your impact online, and to suspect that your own self-worth is tied to […]
American Idolatry
Last week I signed on for the Comcast triple play, which brought our triumvirate of phone-internet-TV under Comcast’s wing. It also simultaneously catapulted us back to the Land of DVRs (Digital Video Recorders), a place from which we had reluctantly decamped after our last TiVo box died months ago. With DVRs, we’ve learned to start […]
New Media as Community Theater—All the World’s a Stage
I am a total sucker for community theater, especially musical theater. What I love isn’t so much the corny show tunes or the predictable story lines, but the players’ infectious energy for taking risks. I was reminded of this a few weekends ago when I went to see a local production of Godspell. Because I […]