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Ann Handley

Writer. Speaker. Marketer.

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connectivity

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

A Journey to ’25 Random Things’

Facebook Random

Three weeks ago, William tagged me in a “25 Random Things About Me” chain letter. I’ve hung around with William a few times, but reading his list feels a lot like a peek at his diary: Here are his hopes, fears, and his profession of love for Twizzlers. I’m tagged again by Tim (“I’m a […]

Filed Under: Business, Media, Pop Culture, Social Media, Technology Tagged With: '25 Things', connectivity, digital life, Facebook, meme, online intimacy, Social Media, social networks, Technology

I Suspect Everyone Else Is Smarter, Better-Looking, Taller, Cooler, Cuter, Has Newer and Shinier Objects than I Do (and Is More Modest)

Excellent!

When you are prone to measuring yourself against others, like I am, and when you both work and live out chunks of your life online, as I do, the Internet can be a bitch. It’s easy to get caught up in measuring your impact online, and to suspect that your own self-worth is tied to […]

Filed Under: Annarchy, Humor, Politics & Society, Social Media, Technology, Video, Writing Tagged With: blogging, blogs, connectivity, internet, metrics, psychology, social networks, Technology

American Idolatry

Last week I signed on for the Comcast triple play, which brought our triumvirate of phone-internet-TV under Comcast’s wing. It also simultaneously catapulted us back to the Land of DVRs (Digital Video Recorders), a place from which we had reluctantly decamped after our last TiVo box died months ago. With DVRs, we’ve learned to start […]

Filed Under: Media, Parenting, Pop Culture, Technology Tagged With: connectivity, digital life, Technology

New Media as Community Theater—All the World’s a Stage

I am a total sucker for community theater, especially musical theater. What I love isn’t so much the corny show tunes or the predictable story lines, but the players’ infectious energy for taking risks. I was reminded of this a few weekends ago when I went to see a local production of Godspell. Because I […]

Filed Under: Business, Pop Culture, Social Media, Technology Tagged With: blogs, Boston, community theater, connectivity, digital life, internet, social networks, Technology

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