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Ann Handley

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comedy

6 Things You Can Learn from an Unfunny Marketer’s Funny Redemption

Humor is rooted in pain

Fifteen years ago, my friend Doug Kessler swore off any attempt at “comedy” after an attempt at funny dissolved into flat-out failure. Doug, who runs marketing agency Velocity UK in London, recalls the white-hot shame of it all: “We wrote a script. Sent it to client. We expected some review and back and forth… but […]

Filed Under: Annarchy, Business, Media Tagged With: comedy, content marketing, doug kessler, Humor, marketingprofs b2b forum, tim washer, video marketing

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