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Ann Handley

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Cara Mackay

I Should Hate This LinkedIn Post, but It’s Actually the Greatest

As an exacting writer and a proponent of a slow and strategic marketing, I should be having an aneurysm (Ann-eurysm?) over how a single, sweary, typo-infested LinkedIn post slopped together in 20 minutes sparked a flurry of online engagement and $90K in sales. But I’m not. Because from a marketing and writing point of view, […]

Filed Under: Annarchy, Content, Writing Tagged With: Cara Mackay, Gillies and Mackay, LinkedIn, LinkedIn post

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