Campbell’s soup

In 1955, Dorcas Reilly invented Thanksgiving Green Bean Casserole. Dorcas worked in the test kitchen at Campbell’s Soup, where she wrote the recipe in response to a question from the Associated Press: What’s a good Thanksgiving side dish that uses ingredients found in most American kitchens? The dish she invented went viral. Millions of Americans made Green Bean Casserole that year. And the next. And every year since. And this week—more than 60 years later—it’ll be served on an estimated 20 million Thanksgiving tables across the US, Campbell’s says. Today, Dorcas’s casserole accounts for 40 percent of Cream of Mushroom soup sales. You might be skimming here… so I want to be sure you caught that Marketing ROI stat again: A. SINGLE. RECIPE. DRIVES. 40! PERCENT! OF! SALES! That makes Dorcas’s 100-word recipe one of the most lasting and successful content marketing efforts of all time. So why did Dorcas’s […]