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Ann Handley

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brand voice

How to Find Your Unique Brand Voice [with Examples]

The brand voice you use in your marketing is potentially a huge differentiator. It’s also vastly ignored by most companies—especially business-to-business companies. That spells plenty of opportunity for you and your company. “Back up,” you’re thinking. “What’s ‘tone of voice’? That thing I studied in Humanities?” Yes. And also no. Brand voice is how our […]

Filed Under: Annarchy, best writing advice Tagged With: brand voice, content marketing, tone of voice, Writing

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