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Ann Handley

Writer. Speaker. Marketer.

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brand journalist

This Is Why B2B Companies Need to Hire Brand Journalists

Everyday Tell The Truth

The key to being a thought leader is to… well, lead. The news broke at about 8 AM Eastern today that the world’s third-largest software company, Oracle, had acquired Compendium, a content management company. At the time, I was part of a panel for a UK audience with Brightcove—in other words, I was pretty much […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Technology Tagged With: brand journalism, brand journalist, Content, content marketing

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