brand journalism

The key to being a thought leader is to… well, lead. The news broke at about 8 AM Eastern today that the world’s third-largest software company, Oracle, had acquired Compendium, a content management company. At the time, I was part of a panel for a UK audience with Brightcove—in other words, I was pretty much sealed off from social media and news headlines. So I first heard the news when Jesse Noyes of Kapost emailed me at 9 AM for commentary on the acquisition, for a piece Kapost was putting together. Jesse also took the opportunity to let me know that his boss, Kapost CEO Toby Murdock, had already formulated and published his early thoughts on the move. Jesse‘s email read as follows: “Don’t know if you already saw the news, but Oracle announced today it’s buying Compendium. Toby has already shared his view on what this means for the […]