bigger braver bolder

Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too. (Because, if it’s being honest, last night wasn’t an occasional bender—it had become a lifestyle.) It takes a hard look at itself and wonders with a measure of regret: “How did I end up here?” Everyone said Content Marketing had such potential. Everyone said it was the hope for the future that would save marketing from itself. Everyone said Content was the very thing that would align storytellers, artists, writers, technologists, and analysts. Everyone said they’d all work together to create marketing that doesn’t feel like marketing. The Content Marketing champions toiling and sweating in marketing departments worldwide stuck out their necks for Content Marketing, too. They believed in it, and they convinced their bosses and clients to believe, too. Everyone said they’d