WestJet Christmas Not a Miracle, but a Mindset to Adopt in 2014 #BMTPPT [New Video Series]
What can marketers learn from the WestJet Christmas Miracle video? How can you coax buttoned-up executives to get on board with some playful improv? What’s it mean to give “generous content gifts”? In a special holiday edition of our new show – Better Marriage Through PowerPoint – Tim Washer and I discuss all this and more: A few show highlights follow. 1. A Heartwarming Story Paired With Powerful Brand Storytelling WestJet won Christmas this year, at least from a marketing perspective. WestJet’s Christmas Miracle video — wherein a purple-clad Santa stuns an airplane full of passengers by making their wishes come true — has attracted more than 23 million views on YouTube and plenty of social media love for the small Calgary-based airline. (Had you heard of WestJet before last week? I hadn’t.) Most importantly, the video is completely on-brand with the airline’s bigger story of a fun, friendly, caring […]