become a better writer

Many organizations have hired a content manager or director, or chief storyteller, or chief content officer. But how can content leaders champion a more content-oriented company culture so that everybody on their team writes? I got this question recently. Let me paraphrase what that question-asker was really asking: How can you get busy coworkers (or lazy slackers—ha!) to write for the company blog? But I think the question could be broader than that—or should be. Because creating a writing culture doesn’t mean simply producing more blog fodder. It also means creating a culture of more efficient and effective communication. And, ultimately, a writing culture develops more leaders. “Business leadership is a lot about communications. People really stand out if they are articulate, if they can actually write sentences and get them presented properly,” says Paul Danos, Dean of the Tuck School of Business. Becoming a better writer means becoming a