Marketing Numbers You Need to Know
Ann Handley presents 3 charts that will help you navigate your entire content strategy and smash it as a writer.
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11 Marketing Myths [Part 2]
Ann Handley returns with some more marketing myths and shares the truth on AI tools, long-form vs. short-form content, and more!
11 Marketing Myths [Part 2] Read More »
11 Marketing Myths [Part 1]
Ann Handley dispels five commonly held marketing myths – from whether social media is still worth it to the most critical email metric.
11 Marketing Myths [Part 1] Read More »
How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with your audience of commercial and municipal facilities managers. But it’s… well, industrial, floor, and cleaning. What would you do as a tactic in your 2020 content strategy? Pick one: Point a camera at your CEO in a regular fireside chat to demonstrate how the brand is there for you in these trying times Hire an Instagram influencer and their family to literally eat off a scrubbed, sparkling, Covid-free floor Launch an old-school, year-long essay contest to find stories about janitors If you’re Tennant Company… you go all-in on #3. And I love it. It speaks
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What’s Next in B2B Marketing?
Next month, 750 business-to-business marketers will gather in Boston to learn and bond at the MarketingProfs B2B Marketing Forum in Boston, the theme of which is “Marketing for What Comes Next.” Side note from the Good Problem to Have Files: The B2B Forum is now sold out, but you can still attend On Demand. More on that below. (Second side note: I just realized with some measure of freak-out that the event “next month” is actually next week. Now practicing deep-breathing relaxation techniques…. It’s all good. We’ve got this. Breathe.) So what is next for B2B marketing, anyway? How can we prepare ourselves and our organizations? What kind of skills do I need? How can I best equip my team? And when we get there… will there be snacks? Thirty-one of the B2B Marketing Forum speakers sat down with our friend and fellow speaker Lee Odden to share predictions ranging
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