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Ann Handley

Writer. Speaker. Marketer.

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b2b content marketing

Should You Ungate Your Content in 2021?

screenshot of a website homepage with 5 different popup notifications obscuring the content on the screen

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… […]

Filed Under: Annarchy, Annecdote, Business, Content, Ideas you can steal Tagged With: b2b content marketing, content marketing trends, trust, ungating content

The 2 Most Important Stats from the Latest Content Marketing Research Report, in 1 Glorious Chart

In marketing, I value three things: quality over quantity, great writing, building an audience over stuffing a pipeline until it bursts at its seams with so-called leads. I value other things, too. But those three things are top of mind for me this morning, because we just released a brand-spankin’-new research report, B2B Content Marketing: […]

Filed Under: Annarchy, Business, Content Tagged With: b2b content marketing, marketing leadership, marketingprofs

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