As Slow As Possible

Rethinking ASAP: The Magic in Going Slow at Just the Right Moments

As SLOW As Possible (ASAP) is the counterintuitive way to thrive in a fast-paced world. The key is slowing down at the right moments. Because that’s what will deliver faster, more sustainable results in the end. Sounds weird, right? But it’s true: ASAP Is the Key to Less Stress, More Success, Real Results. But what’s a Slow Moment? It’s here: Stories. Science. Framework.     I’m about as impatient a person as they come. I couldn’t tolerate waiting for water to boil, so I bought an instant kettle that delivers my tea in 90 seconds. That rainbow spinny wheel of death that pops up when a webpage takes too long to load or to save? In. FURY. Ates. Me!!! And if you’ve ever been in an elevator with me, you know how aggressive I can get with the DOOR CLOSE button. (Door-close-door-close-door-close!!!) I like to go fast. I like speed.

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Slow Marketing Moment: A Snack Mix Story from 30,000 Feet

We want everything fast, don’t we? In marketing, we want more leads, more pipeline, more brand awareness… and more fans, followers, and friends. We want more content. We more content marketing programs and more channels (more ways to reach our customers). But, ironically, the companies that have the biggest, most sustainable business wins won’t get there by going faster. Instead, they will get there by… wait for it… slowing down. (And by doing less. But more on that another time.) More specifically: they will get there by slowing down at the right moments. The key to success in modern marketing is to flip from As SOON as Possible (move fast all the time) to As SLOW as Possible (move slowly at critical moments). In an era of content abundance and channel overload with possibilities everywhere always and all the time and immediate and OMG Why are there only 24 hours

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