Don’t Outsource This Part of Writing
While Amazon is buying up rare books to feed to AI, Ann Handley is asserting the value of human-written words.
Don’t Outsource This Part of Writing Read More »
When ‘Slow Down’ Feels Like Advice You Can’t Afford
Ann Handley further reflects on the urgency to adopt AI and counters it with reasons why slowing down is more disruptive.
When ‘Slow Down’ Feels Like Advice You Can’t Afford Read More »
What Tools Do Writers Need Now?
In the rise of AI content generation, Ann Handley looks at the tools necessary for writers to engage in the creative process.
What Tools Do Writers Need Now? Read More »
What to Do About All the Changes in Marketing
It seems like everything is changing in the world of marketing – SEO, Google, and AI are just a few. Ann Handley shares what it means for us.
What to Do About All the Changes in Marketing Read More »
One of the Best Uses of AI I’ve Seen
Ann Handley is sharing an AI example to show how the tool can be a strategic asset to help us show up as more human in certain situations.
One of the Best Uses of AI I’ve Seen Read More »
Writing Tools: Pencils vs. Screens
Ann Handley looks at the Team Pencil vs. Team Screen debate and shares her thoughts on why both writing tools are necessary.
Writing Tools: Pencils vs. Screens Read More »
When To Use AI: 21 Good Uses and 10 Terrible Uses
If generative AI feels turbulent to you, you’re not alone! Ann Handley shares her thoughts on when to use AI and when not to.
When To Use AI: 21 Good Uses and 10 Terrible Uses Read More »
From Parrots to Prose
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I was in a planning meeting last week with a client—with the CEO (we’ll call her Jack Sparrow) and a VP (we’ll call him Paulie). Everything that Jack Sparrow said, Paulie would repeat… slightly rephrased. “We should probably ask the Sales Team to weigh in,” Jack Sparrow said at one point. “We should run it up the flagpole,” echoed Paulie. A bit later: “Then again, no one actually makes rational decisions,” Jack Sparrow said. “We are ruled by our emotions,” Paulie added. Paulie didn’t add anything new to the conversation. It was like being on a Zoom with a parrot. Perched on Jack’s shoulder, Paulie restated what had already entered our earholes. He squawked away. The meeting dragged.
From Parrots to Prose Read More »
Should We Use AI to Write First Drafts?
Ann Handley shares her thoughts on whether or not writers should use AI to write first drafts and two questions to help you decide.
Should We Use AI to Write First Drafts? Read More »