advice

👉 👉 👉  New newsletter! Get a letter from me to you in your inbox, every two weeks! Sign up for free right here. There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing. Or, at least, better writing. Why does good writing matter? Isn’t the best content marketing very often something short, snappy, and non-text? Like Skype’s Born Friends video, Lowe’s Vines, or Chipotle’s haunting video commentary? Sometimes, yes. But here I’m not just talking about content in a marketing context. I’m talking about content, period. Text is the backbone of the Web, and it’s often the backbone of any content you watch or listen to, as well. That Born Friends video started with a story […]