Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)
Your essential guide to becoming a masterful marketer, writer, and storyteller.
"Funny, insightful, and profoundly transformational." —Andrew Davis
"Absolutely indispensable!" —Jay Baer
"Who better to teach you the craft of commercial and professional writing than Ann Handley." —Seth Godin
DISCOVER HOW TO WRITE RIDICULOUSLY WELL
Packed with proven strategies, fresh frameworks, and fun examples, Everybody Writes will teach you how to create your best work.
It’s your essential guide to becoming a masterful marketer, writer, and storyteller.
Inside you’ll discover:
- The resources you need to write ridiculously well—with a goal of creating deeper, richer customer relationships
- The joy and value of great writing (a clear, proven writing process)
- The way to create a unique brand voice
- Strategies for telling original stories that could come only from you
- Specific approaches to the top 20 types of content that marketers write
Everybody Writes will reshape how you think about your writing.
WHAT PEOPLE SAY
"Funny, insightful, and profoundly transformational. You can’t say that about any other book about the craft of becoming a better writer and a more brilliant marketer.”
—Andrew Davis, author and keynote speaker
I never thought Everybody Writes 2 could top the original, but it does. With apologies to Top Gun: Maverick, this is the best sequel. Absolutely indispensable! Buy a copy for all people who use words for any reason.”
—Jay Baer, author, Hug Your Haters
"This clear-sighted framework will teach you to be a better writer. It makes this daunting topic so approachable, that I got excited just to write this blurb. No joke.”
—Andy Crestodina, Co-Founder and CMO, Orbit Media Studios
“Writing is a skill, not a talent. That’s great news, because it means it can be learned. And who better to teach you the craft of commercial and professional writing than Ann Handley. This book will go a long way to helping you share your ideas and make an impact.”
—Seth Godin, author, This Is Marketing
“There is no better way to become an exceptional writer than to spend a few hours inside of Ann Handley’s head. Everybody Writes v.2 (it’s 43.5% funnier) allows you to do just that and more. I LOVED every minute of it. It’s a must for anybody…because everybody writes!”
—Ahava Leibtag, President, Aha Media Group
“Here it is—the modern writer’s handbook, finely tuned to meet the needs of today’s extremely weird world. This book is the coach, cheerleader, and no-nonsense friend every writer should have by their side.”
—Beth Dunn, Marketing Fellow at HubSpot
ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.
She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.
Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.