You can be a good writer without being a good marketer. But I don’t think you can be a good marketer without also being a good writer. Which is why we’re excited to announce the First-Ever MarketingProfs Essay Contest in connection with this fall’s premier B2B marketing event, MarketingProfs’ B2B Marketing Forum. This year’s B2B Forum […]
Writing
8 Writing Tools I Use Every Day
What writing tools will help you produce your best work? Last week, two interviewers asked me about the tools I’d recommend for writing. One of them asked about writerly things I might covet the way some people do—like first editions of favorite books, or fountain pens, or antique Underwoods. (Not to be confused with other […]
A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]
The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain where you’ll end up or when you’ll get there. What helps with the uncertainty and […]
50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?
When a franchise like 50 Shades of Grey enjoys crazy success, is it a signal that content doesn’t have to be good to be crazy-successful? Popularity is only one measure of success, of course. And for most of us in the content marketing world, it’s not a very good one. Yet popularity is still very […]
The One Thing All Creative People Do
The one thing all creative people tend to do is reject the notion that “creative” and “artistic” are the same. In other words, creative people know that creativity finds expression in many ways. Because you can be a creative team leader or a creative scientist or a creative TSA agent or a creative marketer—which means […]
Win a Free Copy of the New ‘Everybody Writes’ Audiobook
The Everybody Writes audiobook is fresh out of the recording studio! This means that you can now listen to all 8 hours and 44 minutes of the Wall Street Journal bestseller while you are in your car, working out, walking the dog… or raking, shoveling, wrapping, drinking, cooking, canoodling, prepping, pre-gaming, or whatever you might […]
Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’
Most pet adoption listings try to make the cats and dogs up for adoption as appealing as possible. But not the Humane Society Silicon Valley, which last week published a creative, funny, and unusually honest listing for a tiny tornado of a Chihuahua, “Eddie the Terrible.” UPDATE: Eddie gets a home. It’s an awesome piece […]
10 Ways to Create a Culture of Writing
Many organizations have hired a content manager or director, or chief storyteller, or chief content officer. But how can content leaders champion a more content-oriented company culture so that everybody on their team writes? I got this question recently. Let me paraphrase what that question-asker was really asking: How can you get busy coworkers (or […]
This New Book Will Make You a Content Marketing Rock Star
Too many business books feel like cover bands. They might be entertaining enough, but ultimately what they deliver feels a little lacking—a substitute for the real deal. Which is why I love this new digital book launching this week from my friend Jason Miller, Welcome to the Funnel – or, WTTF, as I affectionately call […]