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Ann Handley

Writer. Speaker. Marketer.

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Video

Who’s Inspired You? A Shoutout for International Women’s Day

ann handley international women's day

In honor of International Women’s Day on March 8, Oracle + GirlGeekX asked me to share a story of a woman who’s inspired me as part of their #HerStoryContest. So I did in this video. If you’re thinking it *has* to be Tina Fey (because TINA!)… well, NOPE. I dug deeper to tell *this* story… […]

Filed Under: Annarchy, Video, Women Tagged With: #herstory, #herstorycontest, beryl markham, geekgirlx, international women's day, oracle

Scrappy Video Content Marketing: What If We Didn’t Try So Hard?

What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have?  A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing […]

Filed Under: Annarchy, Annecdote, Art, Business, Content, Media, Social Media, Video

Honey Maid Takes On Haters, and Now I Want Graham Crackers

Love Ann

A month ago, the graham cracker brand Honey Maid launched a new program that aimed to redefine “wholesome” by telling the stories of interracial, single-parent and gay families. The idea was to align the 90-year-old Honey Maid with a modern yet steadfast narrative on what makes for wholesome. Families might’ve have changed, Honey Maid suggests. […]

Filed Under: Annarchy, Business, Content, Media, Politics & Society, Social Media, Video

New Year, New You: 3 Things Every Marketer Should Be Doing in 2014

New Year's resolutions

Last week, my MarketingProfs colleague Corey O’Loughlin and I gave a talk on what content-savvy marketers can do in this new year to impress their boss, get ahead of the curve, and tighten their bottom (line). January is, of course, a time of reset and renewal and 2014 resolutions: a time to re-examine your goals, […]

Filed Under: Annarchy, Business, Content, Media, Social Media, Video

TED Goes Corporate, Best Buy vs. Steve Garfield, a Saddleback Spat: #BMTPPT 3 [Video]

Better Marriage Through PowerPoint

TED launches a pilot project for corporations to produce their own TED events; Tim gets cranky and disagrees with me on Saddleback’s latest video; we call the best PSA of the 2014 (thus far!); and name your best resource for audio/visual help. (Hint: It might be your local Best Buy, but it’s not mine.) All […]

Filed Under: Annarchy, Business, Media, Social Media, Technology, Video Tagged With: BMTPPT

That Funny Saddleback Bag Video: Two Big Things to Love About It and One Thing That Would’ve Made It Even Better

Saddleback Satchel

Saddleback Leather Company a few days ago released a snarky “how to” video to reveal shortcuts and tricks to help knock-off manufacturers bypass quality, skimp on materials, and produce a richly inferior product — specifically, the Saddleback briefcase, which starts at $568. There’s so much to love about this funny 12-minute video featuring CEO and […]

Filed Under: Annarchy, Annecdote, Business, Content, Media, Social Media, Technology, Video

Tell True Stories Well: Hire an Artist

birdhouses

The best content isn’t storytelling. The best content is telling a true story well. It’s a subtle difference. But the creators of the best content of 2013 contemplated not just what story was worth telling, but how to tell it. And one way to do that is to hire an artist. I’m tempted to insert […]

Filed Under: Annarchy, Art, Business, Content, Pop Culture, Video

WestJet Christmas Not a Miracle, but a Mindset to Adopt in 2014 #BMTPPT [New Video Series]

#BMTPPT

What can marketers learn from the WestJet Christmas Miracle video? How can you coax buttoned-up executives to get on board with some playful improv? What’s it mean to give “generous content gifts”? In a special holiday edition of our new show – Better Marriage Through PowerPoint – Tim Washer and I discuss all this and […]

Filed Under: Annarchy, Business, Content, Social Media, Video Tagged With: Better Marriage Through PPT, tim washer

Humor and B2B Marketing: A Love Story

Churchkey can

Business-to-business companies often can’t find a way to fold humor and storytelling into their marketing, because what they sell isn’t… well, funny. Or they think it’s not much of a story. Here’s how one company challenges that assumption. If I were Cisco Systems trying to show how the role of information technology (IT) is changing, […]

Filed Under: Annarchy, Business, Content, Media, Technology, Video Tagged With: B2B

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