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Ann Handley

Writer. Speaker. Marketer.

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storytelling

Unclog Your Copy With This Easy Four-Step Framework

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in […]

Filed Under: Annarchy, best writing advice, Ideas you can steal, storytelling, Writing Tagged With: good writing, marketing, messaging, storytelling, Writing

What I Learned in 3 Years of Writing a Newsletter

A french bulldog wearing star-shaped glasses sits in front of a star-shaped cake with a "3" candle in the center of it

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Three years ago this week—in January 2018—I decided to start a newsletter. Why? I wanted connection—not one-to-many social media connection, but me-to-you direct […]

Filed Under: Annarchy, best writing advice, Ideas you can steal, Slow Marketing, storytelling, Writing Tagged With: culture of writing, email newsletters, process of writing, Total Annarchy anniversary

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

Pumpkin Spice Couches: A Case Study in the Power of Copywriting

Image of couch with dog and blankets

A version of this story on the Power of Copywriting appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * How do you sell two used couches upholstered in the exact, unfortunate color of the poop emoji? 💩 […]

Filed Under: Annarchy, storytelling Tagged With: content copywriting, copy, copywriting, copywriting lesson, marketing, selling

Making Boring Writing Fun Again: What We Can Learn from Stink Bugs. (Yes, Seriously.)

  Here’s the best writing I read all week. It’s 170 words tucked into a belly of a 7,000-word article. And yes… it’s about stink bugs. Stay with me. Because those of us writers who write about B2B “solutions” or other boring or complex things can learn a lot from the vivid description of these […]

Filed Under: Annarchy, best writing advice, Content, storytelling

These Two Incredible Stories from the Morning Newspaper Will Inspire Your Own Storytelling

For all the stories of gutted newsrooms and struggling newspapers, there’s still an awful lot of innovation coming out of journalism. Staffed as they are with storytellers, writers, and illustrators, newsrooms can offer marketers and content creators a lot of storytelling inspiration. Here are two of my recent favorites. I The Boston Globe‘s Metro section […]

Filed Under: Annarchy, Ideas you can steal, storytelling Tagged With: audio storytelling, newspaper, storytelling inspiration, visual storytelling

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