How do you run a virtual program that has personality, joy, heart, humor, character, spirit, soul, magic? Can a virtual event be better than a physical, in-person event? Last Tuesday, I would have answered… I hope so (to the first question). And no (to the second)—not really, anyway. Maybe I was just exhausted. (Aren’t we […]
Speaking
Slay the Ignosaurus; Change Your Life
The Ignosaurus (Latin: Ignosaurus Status Quo) is a beast that lurks in the shadow of Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it never existed. But insiders know the dirty secret… that the Ignosaurus is very much *ALiVe* in marketing. It […]
Content Marketing In 15 Minutes a Day: 3 Content Hacks
Part of me is allergic to the headline I just wrote—or, at least, the “15 minutes a day” part. Because starting out with a stingy marketing mindset runs counter to the spirit of the rich content marketing opportunity. It reminds of me of punching a clock at a job you hate: How little do I […]
Follow the Fear: My ‘Bold Talk’ at Hubspot [Video]
When Hubspot first invited me last September to its “Bold Talks” stage, a stage that ostensibly was to give attendees at its annual user event access to “bold and powerful talks from a diverse and powerful group of exciting and influential people,” my first impulse was to say thanks but… No. This is the story […]