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Ann Handley

Writer. Speaker. Marketer.

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Ideas you can steal

The Best Marketing CTA (and Why It Works So Well)

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This is a story about the best Call To Action (CTA), and why it works so well. In my two decades of marketing experience, […]

Filed Under: Annarchy, Ideas you can steal Tagged With: CTA, Currituck, Economic development, Larry Lombardi

How to Not Be a Jerk at Work

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This summer, millions of new college grads are vaulting into adulthood and trying to stick the landing on a mat slippery with uncertainty. […]

Filed Under: Annarchy, Ideas you can steal

The Ridiculously Useful Holiday Gift Guide for Marketers and Writers [Updated for 2019]

This is the Handley Ridiculously Useful Holiday Gift Guide for marketers and writers, updated for 2019. Here are my picks for ridiculously useful gifts to help marketers become better, more confident communicators now and in the new year. Some are useful. Some are ridiculous. Some are both. Which are which? Well, that’s up to you. […]

Filed Under: Annarchy, Ideas you can steal, Writing Tagged With: gift guide, gifts for writers, marketing, marketing gift guide, Writing

Why Marketers Are Embracing Long-Form Storytelling

I’ve been talking about the benefits of long-form storytelling for a while. And lately, I’ve noticed a bunch of new examples crop up. “Gradually, and then suddenly,” as Hemingway once wrote. That’s long-form storytelling and longer content pieces. Right now. We marketers are always experimenting with new content formats and new vehicles. And lately, the […]

Filed Under: Annarchy, Ideas you can steal, Slow Marketing, Writing Tagged With: long tale, long-form content, long-form storytelling, longtail, longtale

These Two Incredible Stories from the Morning Newspaper Will Inspire Your Own Storytelling

For all the stories of gutted newsrooms and struggling newspapers, there’s still an awful lot of innovation coming out of journalism. Staffed as they are with storytellers, writers, and illustrators, newsrooms can offer marketers and content creators a lot of storytelling inspiration. Here are two of my recent favorites. I The Boston Globe‘s Metro section […]

Filed Under: Annarchy, Ideas you can steal, storytelling Tagged With: audio storytelling, newspaper, storytelling inspiration, visual storytelling

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