I’ve been talking about the benefits of long-form storytelling for a while. And lately, I’ve noticed a bunch of new examples crop up. “Gradually, and then suddenly,” as Hemingway once wrote. That’s long-form storytelling and longer content pieces. Right now. We marketers are always experimenting with new content formats and new vehicles. And lately, the […]
Ideas you can steal
These Two Incredible Stories from the Morning Newspaper Will Inspire Your Own Storytelling
For all the stories of gutted newsrooms and struggling newspapers, there’s still an awful lot of innovation coming out of journalism. Staffed as they are with storytellers, writers, and illustrators, newsrooms can offer marketers and content creators a lot of storytelling inspiration. Here are two of my recent favorites. I The Boston Globe‘s Metro section […]