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Ann Handley

Writer. Speaker. Marketer.

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Content

Jargon: A Marketer’s How-Not-to Guide

My daughter and I were at a college’s Accepted Students Day, which is basically where school administrators wine and dine prospective incoming freshmen in the hopes they’ll choose that institution out of all those a student might’ve been accepted to. The “wine and dine” bit would be metaphorical—because there is no actual wine involved. But […]

Filed Under: Annarchy, Business, Content Tagged With: admissions, college acceptance, content marketing, context, customer service, honesty, jargon, trust, we are all marketers

A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]

Writing GPS

The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain where you’ll end up or when you’ll get there. What helps with the uncertainty and […]

Filed Under: Annarchy, Business, Content, Writing Tagged With: ann handley, content marketing, Everybody Writes, how to be a better writer, infographic, Writing, writing GPS

The Science Behind Quality Content: A New Study

Only a third of the world’s largest companies have quality site content based on human factors like style and clarity and tone of voice (in addition to basics like grammar and spelling.) The study from linguistic analysis company Acrolinx is the first of its kind to try to quantify something that’s hard to pinpoint: What’s […]

Filed Under: Annarchy, Business, Content Tagged With: Acrolinx

Basecamp Is Barking Up the Long Tree with ‘The Distance’

Just about a year ago, Basecamp, a project management software company, launched a quirky little lovely monthly online magazine called The Distance. The Chicago-based company hired a journalist to produce one long-form illustrated story per month, profiling a company that has been in business 25 years or longer and has thrived the old-fashioned way: through […]

Filed Under: Annarchy, Business, Content Tagged With: basecamp, content marketing, content that helps, digital magazine, jason fried, marketing, podcasting, the distance, wailin wong

50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?

When a franchise like 50 Shades of Grey enjoys crazy success, is it a signal that content doesn’t have to be good to be crazy-successful? Popularity is only one measure of success, of course. And for most of us in the content marketing world, it’s not a very good one. Yet popularity is still very […]

Filed Under: Annarchy, Content, Writing Tagged With: 50 shades of grey, content marketing, creativity, Everybody Writes, how to succeed with content, quality, ridiculously good content, Writing

Win a Free Copy of the New ‘Everybody Writes’ Audiobook

Everybody Writes

The Everybody Writes audiobook is fresh out of the recording studio! This means that you can now listen to all 8 hours and 44 minutes of the Wall Street Journal bestseller while you are in your car, working out, walking the dog… or raking, shoveling, wrapping, drinking, cooking, canoodling, prepping, pre-gaming, or whatever you might […]

Filed Under: Annarchy, Business, Content, Writing Tagged With: audiobook, Cynthia Barrett, Everybody Writes, Everybody Writes audiobook

Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’

Eddie the Terrible

Most pet adoption listings try to make the cats and dogs up for adoption as appealing as possible. But not the Humane Society Silicon Valley, which last week published a creative, funny, and unusually honest listing for a tiny tornado of a Chihuahua, “Eddie the Terrible.” UPDATE: Eddie gets a home. It’s an awesome piece […]

Filed Under: Annarchy, Content, Dogs, Pets, Writing Tagged With: creative writing, eddie the terrible, humane society silicon valley, pet adoption agency, ridiculously good writing, transparent marketing

The Simplest Content Strategy

Image via Chow.com

Creating ridiculously good content is hard. Which is why you have to squeeze every drop of juice out of whatever content you create—as C.C. Chapman and I wrote in the fifth “rule” in Content Rules: “Reimagine; don’t recycle.” “Recycling is an afterthought; good content is intentionally reimagined, as its inception, for various platforms and formats,” […]

Filed Under: Annarchy, Content Tagged With: column five, content marketing, Content Rules, content strategy, divisible content, how to reimagine your content, marketing messaging, reimagining content

This New Book Will Make You a Content Marketing Rock Star

Welcome to the Funnel by Jason Miller

Too many business books feel like cover bands. They might be entertaining enough, but ultimately what they deliver feels a little lacking—a substitute for the real deal. Which is why I love this new digital book launching this week from my friend Jason Miller, Welcome to the Funnel – or, WTTF, as I affectionately call […]

Filed Under: Annarchy, Content, Writing Tagged With: book reviews, content marketing, Jason Miller, LinkedIn, marketing strategy, turn your content marketing up to an 11, welcome to the funnel

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